Global online shopper conversion rate 2023, device

Published by
L. Yltävä,
Feb 8, 2024
As of December 2023, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of 3.1. With a conversion rate of 2.8, desktops were ranked second. The e-commerce sector had an overall conversion rate of 2.5.

Conversion rate of online shoppers worldwide as of December 2023, by device

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Release date

January 2024

Region

Worldwide

Survey time period

as of December 2023

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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